TRAVEL

Travel is about exploring ones freedom, life, discovery, and adventure; a priceless initiative that creates real change.

CONTIKI HOLIDAYS


​BRAND & MARKETING ACCOMPLISHMENTS
  • Re-positioned brand as core aspirational travel product for 18-35 year-olds increasing demand by 25% 
  • Supervised art direction, messaging and brand tone
  • Managed seven figure sales and marketing budget with all projects coming within or under budget
  • ​Developed fully integrated sales and marketing plans with high accountability for ROI
  • Managed marketing team and developed promotional partnerships with relevant youth brands increasing database by 30%
  • Managed market research, media buying, public relations activity, agency relationships, consumer events, online initiatives including social networking sites, and SEO/SEM initiatives
  • Negotiated and managed international product placement deals increasing brand awareness by 47%​

STA TRAVEL

​BRAND & MARKETING ACCOMPLISHMENTS
  • Gained 300% in brand awareness over a 3-year period achieved by developing strategic brand partnerships and executing key campaigns
  • Created cross brand initiatives that generated a 75% increase in database subscribers
  • Managed brand integration for international television show increasing brand awareness by 145%
  • Developed effective press relationships increasing placement by 200%
  • Developed and implemented seasonal marketing campaigns including advertising, events, product placement, public relations, retail marketing/merchandising, and promotional materials 
  • Managed business development activity 
  • Developed and maintained critical partnerships with major partners in retail, apparel, music, television, and film industries