CAUSE

Cause marketing is about empowering individuals and a community through responsible development, action & sustainability.    
​It's about creating real change in the lives of others.

SYRV  [makegoodhappen]    


BRAND & MARKETING ACCOMPLISHMENTS
  • Founded nonprofit organization to develop, organize and manage sustainable projects in developing countries while recruiting volunteers
  • Created brand identity package including logo
  • Produced and directed brand videos
  • Created brand strategy presentation & infographics

PROJECT MANAGEMENT ACCOMPLISHMENTS
  • Developed programs and organized over 100 traveling volunteers to work on SYRV specific projects including water purification, ocean preservation education, community center development, sports education and supplying food and clothing for people in developing countries
  • ​Sustained  and managed all programs including managing relationships with international partners and organizations, domestic & international volunteer training, fundraising, international program management and ongoing community initiatives
  • Successfully raised over $100,000 in donations within 12 months with over 15,000 people successfully receiving clean water from SYRV initiated and sustained programs.

TRAVELER DIARY VIDEO

BRAND VIDEO
SUMMIT ON THE SUMMIT

​BRAND & MARKETING ACCOMPLISHMENTS
  • Oversaw brand strategy & partnerships including sponsors, NGO's and agencies
  • Developed pitch deck for fortune 500 brand partnerships​.
  • Directed content management  team and overall digital engagement strategy, inclusive of web buildout
  • Filmed video and photography of Ethiopia project
  • Partnered in the development of overall marketing plan and budget planning
  • Managed overall project activation to increase awareness, education, advocacy and fundraising for the global water crisis
  • Managed PR communications

PHOTO SHOOT (ETHIOPIA EXPEDITION)

*All Ethiopia images taken by M.E.