APPAREL

Apparel is an extension of one's identity, culture or tribe. It inspires the while marking timelines in history. It speaks without words.

FREESTYLE USA

​BRAND & MARKETING ACCOMPLISHMENTS
  • Successfully segmented products and repositioned brand
  • Managed website redesign with focus on product segmentation resulting in sales increase of 125%
  • Repositioned brand with endemic market while reducing costs by 30%
  • Developed seven figure media plan while initiating processes that aggressively controlled expenditures 
  • Managed integrated retail and consumer marketing programs

QUIKSILVER


​BRAND & MARKETING ACCOMPLISHMENTS
  • Managed multi brands retail marketing strategies contributing to increased sales. Planned and managed $2M budget
  • Developed and implemented processes and procedures for Retail Merchandising  department
  • Created and executed comprehensive retail marketing and merchandising programs for department and specialty stores including branding, imagery and fixture updates
  • Successfully hired, trained and managed 14 Visual Merchandisers representing Quiksilver, Roxy, Teenie Wahine and Silver Edition brands​

LEVI STRAUSS & COMPANY

​BRAND & MARKETING ACCOMPLISHMENTS
  • Managed retail upgrades resulting in 30% sales increase
  • Established target appropriate retail opportunities accounting for approximately $2M sales  
  • Collaborated with Levi Strauss retail accounts to meet marketing objectives 
  • Managed product distribution insuring quality brand presence within territory  
  • Managed trademark and copyright compliance of over 1300 retailers 

​SALES & PROJECT MANAGEMENT ACCOMPLISHMENTS
  • Standardized global reporting systems and created summarized analyses of sales trends
  • Forecasted and managed seven figure event and operational budgets 
  • Provided order management and sales support for Dockers brand business including product order entry, movement and cancellations
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